ENABLEMENT

Launchpad — Enterprise AE Onboarding

A structured onboarding program that takes a new enterprise account executive from day one to first deal-ready in a defined ramp window.

  • Client: Platform.sh
  • Role: Director of Revenue Enablement
  • Year: 2023

Background

The problem

New enterprise AEs were ramping at wildly different rates. Onboarding was a calendar invite to “shadow” calls and a stack of decks — no defined milestones, no shared understanding of what “ramped” meant.

The approach

Launchpad codifies the first 90 days into named tracks (product, customer, process, peers) with explicit deliverables at each stage. Each deliverable is a real artifact a manager can review — a discovery call recording, a written account plan, a peer-reviewed pitch — not a checkbox.

What changed

Managers got a real tool for assessing readiness. New AEs got a clear picture of what they were learning and why. The program itself became a recruiting tool.

Outcome

Reduced time-to-first-deal-ready from anecdotal months to a measurable program with named milestones and a 30/60/90 review cadence.

Artifact

The deliverable from this engagement is publicly viewable.

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