Writing — essays, articles, publications

On the
record.

Positioning. The AI era. The operator's playbook.

Essays are my own writing — positioning, the AI era, and the operator's playbook, published here. Publications is the work I do at Upsun and elsewhere on cloud platforms, AI, DevOps, and developer productivity.

Essays — my own writing Publications — Upsun & elsewhere RSS feed
§ 01 — Essays

My own writing.

Long-form essays on positioning, the AI era, and what the operator's playbook looks like next. Published here. RSS →

§ 02 — Publications

For Upsun & elsewhere.

As Director of Product Marketing & Content at Upsun (formerly Platform.sh), I write about cloud platforms, AI, DevOps, and developer productivity.

  • Article May 4, 2026

    Your preview environment is lying to you

    Code-only preview environments hide critical bugs until production. Learn how byte-for-byte data cloning gives you previews you can actually trust.

  • Article May 1, 2026

    The hidden cost of free cloud credits

    Free cloud credits seem great until your team spends all its time on DevOps. Learn how choosing a scalable platform early prevents future replatforming.

  • Article April 30, 2026

    Why platform architecture matters for AI agent safety

    When an AI agent deleted a production database in nine seconds, it exposed a critical flaw in modern developer platforms. Learn why Upsun’s isolated backup architecture and environment cloning make recovery a "boring" non-event.

  • Article April 29, 2026

    Five questions your platform evaluation is missing

    Avoid costly architectural mistakes. Discover five critical questions you need to ask during your next cloud application platform evaluation.

  • Article April 28, 2026

    Why infrastructure drives the ai revolution

    Discover why the real ai revolution is in platforms and infrastructure, not just models.

  • Article April 22, 2026

    The hidden business risk of cloud lock-in

    Don't let your app platform dictate your cloud provider. Discover how Upsun's multi-cloud deployment helps you win enterprise deals without replatforming.

  • Article April 21, 2026

    Vercel vs. Upsun: A structural comparison

    Compare Vercel and Upsun to find the right platform for your web app. Explore differences in full-stack support, preview environments, and cloud choice.

  • Article April 3, 2026

    Stop the works on my machine loop

    End the works on my machine loop. Use infrastructure as code and instant preview environments to streamline debugging and spend more time writing code.

  • Article April 2, 2026

    Watch fast debugging in action

    See how to investigate, isolate, and fix deployment errors fast. Watch our product walkthrough on using isolated preview environments to streamline debugging.

  • Article April 1, 2026

    Eliminate the hidden costs of manual setups

    Stop wasting engineering hours on manual plumbing. Learn how infrastructure as code and automated cloning eliminate environment drift to streamline debugging.

Reply
welcome.

Want to talk about something I wrote? Email is best. Replies, disagreements, and follow-up questions all welcome.

© 2026 Greg Qualls Speaker. Strategist. Builder.