On the
record.
Positioning. The AI era. The operator's playbook.
Essays are my own writing — positioning, the AI era, and the operator's playbook, published here. Publications is the work I do at Upsun and elsewhere on cloud platforms, AI, DevOps, and developer productivity.
My own writing.
Long-form essays on positioning, the AI era, and what the operator's playbook looks like next. Published here. RSS →
I've had this conversation before
AI token costs are following the exact same curve cloud spending did a decade ago: adopt first, optimize later. Here's what the last shift taught me about this one.
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Is AI killing the planet? Maybe. But not how you've been told.
The water panic is mostly nonsense. The energy story is real but it's a grid problem, not an AI problem. A sober look at the numbers.
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AI isn't making people dumber. It's exposing who was already coasting.
The Dunning-Kruger effect, amplified by AI: shallow operators look polished while real expertise gets a force multiplier.
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As Director of Product Marketing & Content at Upsun (formerly Platform.sh), I write about cloud platforms, AI, DevOps, and developer productivity.
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Shared context for AI coding agents
Upsun's engineers found that shared context for AI coding agents, one repo, shared docs, one glossary, does more for team speed than better tools.
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Multicloud exposure assessment for IT leaders
Assess how exposed you are to cloud lock-in in about 15 minutes. Score four areas of multicloud dependency and see which risks to address first
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Multicloud operating model: a practical guide
Multicloud operating models fragment over time. Learn the four signs of sprawl and how a single delivery layer keeps governance and ops consistent
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Portable multicloud environments with guardrails
Deploy one YAML config across AWS, Azure, Google Cloud and more, with governance guardrails that travel with your app. Multicloud control, no lock-in
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Cloud migration playbook: escape lock-in
A phased cloud migration playbook to escape vendor lock-in without disrupting delivery. Assess before you move, sequence by risk, and cut over with confidence
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Software is a team sport. Most AI tools forgot that.
AI made writing code fast. Upsun product manager Kateryna Dvornichenko on why team collaboration, not individual speed, is the real test for AI agents
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Why AI workflows beat agents for engineering teams
AI agents write code fast, but reviews, handoffs, and other ceremonies still slow teams down. See why workflows, not agents, are the real unit of coordination.
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Ship a POC in an afternoon with Claude Code
Learn how to use Claude Code and Upsun to go from idea to deployed POC in an afternoon - no DevOps experience needed
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POCs are cheap now - here's what changed
AI didn't make code cheap - it made proof of concepts cheap. Here's what that means for how product and engineering teams actually work together
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When vibe coding blurs the lines between roles
AI-augmented development is erasing the walls between product, marketing, and engineering. When idea-to-prototype takes an afternoon, titles stop holding
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