I activate what's stuck.
Greg Qualls activates what's stuck. Across 20 years in B2B sales, leadership development, product marketing, and AI-era building, he's spent his career finding the angle that gets people, teams, and companies moving when they shouldn't be. Currently Director of Product Marketing & Content at Upsun.
If you've heard me speak, hired me, or read what I write, these are the load-bearing beams. The work is downstream of the principles.
People, teams, and companies are rarely as stuck as they think. The situation isn't the problem. The frame they're using to look at it is. Change the frame and the path appears.
Most of my work, whether that's a content review, a positioning crack, or a friend at a career crossroads, comes down to finding the angle nobody else has tried.
The world has spent decades telling generalists they're unfocused. The world is wrong. In any environment where the problem doesn't fit one function (which is most environments now), the operator with range beats the specialist who only knows one.
The breadth you've been told to apologize for is the multiplier you should be leading with.
Half the experts in the world can name what's wrong. Far fewer can get the room behind a fix. Strategic insight without activation is wasted. Activation without insight is just noise. Both are required.
The work is finding the angle, and then moving the people toward it. That's the whole job.
Speaker, strategist, builder, writer. Four entry points for different audiences, same operator, different surfaces. Tell me what's stuck and which door you came through.
Talks and workshops for conferences, internal events, and leadership offsites. The frame, the activation, and the receipts to back both.
Advisory for founders, exec teams, and product orgs that are stuck or starting from zero. Diagnostic, reframe, activation. Not detail-craftsman work.
Four AI-era labs, each one a working bet on what comes next. Where theory gets tested before it goes on stage or into a client room.
Long-form essays on positioning, the AI era, and the operator's playbook. For people who don't fit a category and have stopped trying to.
Each one is a working bet on a different question I'm trying to answer about the AI era, positioning, and what operators need next.
AI developer tooling with early traction.
The bet: developers need better partners, not better generators.
Visit →A family hub app.
The bet: the chaos of running a household is its own design problem.
Visit →Config-sync for coding agents.
The bet: agent drift is the next dotfiles problem. One YAML across Claude Code, Cursor, and Codex.
Visit →AI consulting, with Guillaume Moigneu.
The bet: companies don't need AI strategy decks. They need operators who'll ship.
Visit →Talks I'm leaning into now. Tell me your audience, format, and what you need the room to walk out believing, I'll tailor the rest.
Previous talks include "Sales Enablement is Dead: Shifting from Sales to Revenue Enablement," "Breaking Things Fast: A New Approach to QA and Testing," and "Rubber Duck Driven Dev: Use MCPs to develop and deploy safely."
Essays on positioning, the AI era, and the operator's playbook.
If you've got something stuck, or something you haven't started yet, that's the conversation. Conferences, founders, exec teams, and curious operators are all welcome.