Speaking — for conferences, exec teams & offsites

Selected
talks.

For rooms that need the question changed, not the answer.

Keynotes, workshops, panels, and firesides. Tell me your audience, your format, and what you need the room to walk out believing — I'll tailor the rest. Based in Manchester, UK. Available worldwide.

Keynotes & workshops Panels & firesides Emcee & host Tailored to your audience
Greg Qualls
About

Director of Product Marketing & Content at Upsun (formerly Platform.sh). I lead positioning, narrative, and content strategy for a platform built for the AI-native era.

On nights and weekends I'm building four AI-native side projects: askcodex.ai, kinhold.app, getgaal.com, and number6.ai. I write about both.

§ 01 — Signature talks

Four talks. One thread.

Each works as a 30–45 minute keynote, a half-day workshop, or a panel/fireside. Tell me the audience, the format, and the outcome — I'll tailor the rest.

01
Keynote

Five years of stuck: how Upsun found positioning by changing the question

How changing one question unlocked five years of strategic deadlock.

Audience

PMM, exec, and SaaS audiences

Takeaways

  • Why the question you are asking is usually the real bottleneck
  • How to spot a stuck frame from inside the company that built it
  • The reframing move that unlocked five years of Upsun positioning
  • A repeatable method for finding the angle nobody else has tried

Keynote (40 min) /Fireside chat

02
Talk

You can't prompt your way to expertise

Why AI raised the floor, and where the ceiling actually lives.

Audience

AI, dev tools, and engineering leadership audiences

Takeaways

  • What AI made cheap, and what it made more valuable
  • Why the floor rose for everyone but the ceiling moved too
  • How operators with range outcompete prompt-only specialists
  • Where to invest your taste, judgment, and reps in the AI era

Keynote (40 min) /Talk (30 min) /Panel

03
Workshop

Stuck isn't a problem. It's a frame.

A field manual for the unsticking. Workshop format.

Audience

Leadership teams and operator audiences

Takeaways

  • How to name the frame your team is using without realizing it
  • The diagnostic that separates a stuck situation from a stuck story
  • Three reframing moves that consistently get the room behind a fix
  • How to ship the activation, not just the insight

Workshop (half-day) /Workshop (full-day) /Offsite session

04
Keynote

Generalists win

Why "jack of all trades" was right all along.

Audience

Broad business and leadership audiences

Takeaways

  • Why the world spent decades misreading the generalist
  • The kinds of problems specialists structurally cannot solve
  • How to lead with the breadth you have been told to apologize for
  • A new operating model for the multi-skilled operator

Keynote (18 min, TEDx-shaped) /Keynote (30 min) /Fireside chat

Previous talks include "Sales Enablement is Dead: Shifting from Sales to Revenue Enablement," "Breaking Things Fast: A New Approach to QA and Testing," and "Rubber Duck Driven Dev: Use MCPs to develop and deploy safely."

§ 02 — Watch me speak

Recent talks in full.

Long-form video of recent talks. Skip to a moment, or watch a whole one if the topic is yours.

Break things fast: accelerated QA and testing

SymfonyCon 2024

Sales Enablement is Dead

§ 03 — Podcasts

Recent conversations.

As a guest. Better for the topics that need a back-and-forth.

Digital Agencies & Devs: Boost Productivity and Slash Risk in 2025

Demystifying WordPress Setup Methods for Web Devs

§ 04 — Past venues

A sampling.

Full list on request. Internal events and private offsites not listed.

  • SymfonyCon — Speaker (returning) Amsterdam · 2025
  • dotAI — Workshop for attendees Paris · 2025
  • SymfonyCon — Break things fast: accelerated QA and testing Vienna · 2024
  • Upsun / Platform.sh — Internal kickoffs and partner webinars 2024
  • Platform.sh — Sales kickoff (SKO) keynote 2022 · 80+ attendees
  • Sales leadership conference — Sales Enablement is Dead 2023
  • DevOps & platform engineering meetups — Multiple appearances 2024
  • Digital agency summits — Multiple appearances 2024
§ 05 — Formats

Formats I do well.

Tell me what shape you need. If it isn't here, ask anyway.

  • Keynote 30–45 minutes, single screen, story-driven, built around one big takeaway.
  • Workshop Half- or full-day, hands-on, your team leaves with a working artifact.
  • Emcee / host Full-event hosting: opening, transitions, energy management, closing. I keep your program moving and your audience awake.
  • Panel Strong moderator and strong panelist; tell me which seat you need.
  • Fireside chat Conversational, off-the-cuff, ideal for executive offsites and customer events.

Book
the room.

Tell me your audience, your format, and the outcome you want. I'll come back with a proposal within 48 hours.

© 2026 Greg Qualls Speaker. Strategist. Builder.