Five years of stuck: how Upsun found positioning by changing the question
How changing one question unlocked five years of strategic deadlock.
Audience
PMM, exec, and SaaS audiences
Takeaways
- Why the question you are asking is usually the real bottleneck
- How to spot a stuck frame from inside the company that built it
- The reframing move that unlocked five years of Upsun positioning
- A repeatable method for finding the angle nobody else has tried
Keynote (40 min) /Fireside chat