Speaking.

Four talks, one thread. Each works as a 30–45 minute keynote, a half-day workshop, or a panel/fireside. Tell me the audience, the format, and the outcome, I'll tailor the rest.

• Five years of stuck: how Upsun found positioning by changing the question

  How changing one question unlocked five years of strategic deadlock.

  Audience PMM, exec, and SaaS audiences · Format Keynote (40 min) / Fireside chat

  • Why the question you are asking is usually the real bottleneck
  • How to spot a stuck frame from inside the company that built it
  • The reframing move that unlocked five years of Upsun positioning
  • A repeatable method for finding the angle nobody else has tried
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• You can't prompt your way to expertise

  Why AI raised the floor, and where the ceiling actually lives.

  Audience AI, dev tools, and engineering leadership audiences · Format Keynote (40 min) / Talk (30 min) / Panel

  • What AI made cheap, and what it made more valuable
  • Why the floor rose for everyone but the ceiling moved too
  • How operators with range outcompete prompt-only specialists
  • Where to invest your taste, judgment, and reps in the AI era
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• Stuck isn't a problem. It's a frame.

  A field manual for the unsticking. Workshop format.

  Audience Leadership teams and operator audiences · Format Workshop (half-day) / Workshop (full-day) / Offsite session

  • How to name the frame your team is using without realizing it
  • The diagnostic that separates a stuck situation from a stuck story
  • Three reframing moves that consistently get the room behind a fix
  • How to ship the activation, not just the insight
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• Generalists win

  Why "jack of all trades" was right all along.

  Audience Broad business and leadership audiences · Format Keynote (18 min, TEDx-shaped) / Keynote (30 min) / Fireside chat

  • Why the world spent decades misreading the generalist
  • The kinds of problems specialists structurally cannot solve
  • How to lead with the breadth you have been told to apologize for
  • A new operating model for the multi-skilled operator
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Previous talks include "Sales Enablement is Dead: Shifting from Sales to Revenue Enablement," "Breaking Things Fast: A New Approach to QA and Testing," and "Rubber Duck Driven Dev: Use MCPs to develop and deploy safely."

Long-form video of recent talks. Skip to a moment, or watch a whole one if the topic is yours.

As a guest. Better for the topics that need a back-and-forth.

Tell me your audience, your format, and the outcome you want. I'll come back with a proposal within 48 hours.