GREG QUALLS

Talks on AI, product marketing, and what platforms should do for the people building on them.

About

Director of Product Marketing & Content at Upsun (formerly Platform.sh). I lead positioning, narrative, and content strategy for a platform built for the AI-native era.

On nights and weekends I'm building four AI-native side projects: askcodex.ai, kinhold.app, getgaal.com, and number6.ai. I write about both.

Based in Manchester, UK. Available for keynotes, workshops, emcee gigs, panels, and fireside chats.

Signature Talks

Each of these works as a 30–45 minute keynote, a half-day workshop, or a panel/fireside. Tell me your audience, format, and outcome — I'll tailor the rest.

AI for Real People: Beyond the Hype

AI is everywhere. Clarity isn't.

Audience: Mixed leadership audiences, product and GTM teams, technical and non-technical mixed rooms

  • Where AI genuinely helps — and where it doesn't
  • How to identify AI opportunities in your workflows
  • The path from "what is this?" to "how did we live without it?"
  • Building an AI-ready culture without the buzzwords

Formats: Keynote (45 min) · Workshop (3 hours) · Panel

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Product Marketing in the AI-Native Era

Your launch playbook was written for a different decade.

Audience: Product marketing, marketing, and revenue leaders at AI and developer-tools companies

  • Why "demo + waitlist" stopped working when models started writing the demo
  • How to position an AI feature so it lasts more than a quarter
  • The new shape of launches when the product changes weekly
  • What developers will and won't tolerate from your marketing

Formats: Keynote (40 min) · Workshop (half-day) · Fireside chat

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Shipping in Public: Notes from Four AI Side Projects

I'm building four AI products on nights and weekends. Here's what I'm learning.

Audience: Builders, founders, indie hackers, anyone tempted to ship something themselves

  • How AI tooling has changed what one person can ship
  • The taste problem: why most AI side projects look the same
  • When to use a platform and when to roll your own
  • How to keep the day job and the side projects from killing each other

Formats: Keynote (30 min) · Lightning talk (15 min) · Panel

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Watch Me Speak

Recent talks in full.

Break things fast: accelerated QA and testing

SymfonyCon 2024

Sales Enablement is Dead

Past Venues

A sampling of where I've spoken. Full list on request.

  • SymfonyCon — Speaker (returning) Amsterdam · 2025
  • dotAI — Workshop for attendees Paris · 2025
  • SymfonyCon — Break things fast: accelerated QA and testing Vienna · 2024
  • Upsun / Platform.sh — Internal kickoffs and partner webinars 2024
  • Platform.sh — Sales kickoff (SKO) keynote 2022 · 80+ attendees
  • Sales leadership conference — Sales Enablement is Dead 2023
  • DevOps & platform engineering meetups — Multiple appearances 2024
  • Digital agency summits — Multiple appearances 2024

Formats I Do Well

  • Keynote — 30–45 minutes, single screen, story-driven, built around one big takeaway.
  • Workshop — Half- or full-day, hands-on, your team leaves with a working artifact.
  • Emcee / host — Full-event hosting: opening, transitions between speakers, energy management, closing. I keep your program moving and your audience awake.
  • Panel — I'm a strong moderator and a strong panelist; tell me which seat you need.
  • Fireside chat — Conversational, off-the-cuff, ideal for executive offsites and customer events.

Book Me for Your Event

Tell me about your audience, format, and the outcome you want. I'll come back with a proposal within 48 hours.