ENABLEMENT

SKO 2022 — Sales Kickoff

Stood up a 4-day international sales kickoff for 80+ people in under 30 days from a standing start.

  • Client: Platform.sh
  • Role: Lead organizer
  • Year: 2022

Background

The problem

The company committed to an in-person SKO with international travel and a program from scratch — and the timeline was 30 days, not the usual 90+.

The approach

Worked backward from the outcomes the CRO wanted, then aggressively cut non-essential sessions to leave room for the 2–3 things that had to land. Built the program around a simple structure: morning content, afternoon practice, evening unstructured time for the team to actually meet each other.

What I’d do differently

Build a “minimum viable SKO” template before the next emergency rather than re-deriving it under pressure.

Outcome

Delivered the event on schedule and on budget. Survey scores were high enough that the format became the template for subsequent SKOs.

Artifact

The deliverable from this engagement is publicly viewable.

Want something like this?

Tell me what you're trying to fix. I'll come back with a scoped proposal.