ENABLEMENT

Industry Context Training

A multi-week curriculum that takes sellers from "I don't know what a PaaS is" to "I can credibly run a discovery call with a senior platform engineer."

  • Client: Platform.sh
  • Role: Curriculum designer
  • Year: 2023

Background

The problem

New sellers were being asked to talk credibly with infrastructure-savvy buyers about a category (PaaS / managed application platforms) most of them had never encountered. The fluency gap was the largest single drag on time-to-quota.

The approach

Built a structured curriculum spanning the actual technical landscape sellers need to navigate — runtimes, build pipelines, observability, the major cloud providers, the competitive landscape — and tied each module to a specific discovery question or objection a seller would face.

What’s in it

More content than you’d think — the full curriculum has more run time than the Hobbit and Lord of the Rings combined. But it’s modular and self-paced, so sellers consume it on their own ramp curve.

Artifact

The deliverable from this engagement is publicly viewable.

Want something like this?

Tell me what you're trying to fix. I'll come back with a scoped proposal.