ENABLEMENT

Case Study Competition

A team-vs-team exercise where sellers sell to a fictional company complete with a working website. Hands-on, competitive, surprisingly addictive.

  • Client: Platform.sh
  • Role: Designer & facilitator
  • Year: 2023

Background

The problem

Sellers learn to sell by selling. But in a training environment, the “customer” is usually a manager pretending — not a real situation with real ambiguity.

The approach

Built a fully-fledged fake company with a website, an org chart, a stated strategy, and budget constraints. Teams of sellers had to discover the real problem, build a proposal, and present to a panel. Not roleplay — analysis.

Why it worked

The competition format created stakes. The fake-but-detailed company forced sellers to actually do the discovery work rather than skip to pitching. The panel feedback was specific because the artifact was specific.

Artifact

The deliverable from this engagement is publicly viewable.

Want something like this?

Tell me what you're trying to fix. I'll come back with a scoped proposal.